The second A part of it is the way you suit the logo with the colour and font. For logos, it could be either an icon or simply a letter mark/wordmark brand or a mix of each. Small businesses should get started with a wordmark or a combination of both https://bestpracticesforvisualbra55555.ageeksblog.com/27429870/getting-my-tips-for-integrating-media-elements-in-branded-video-content-to-work