"transfer from personalized Internet websites to blogs and website web-site aggregation, from publishing to participation, from web content as the result of huge up-front financial investment to an ongoing and interactive method, and from information management techniques to inbound links based upon "tagging" Web site articles utilizing key phrases (folksonomy)." https://www.fiverr.com/maharshikushwa0/create-10-manually-brand-new-web-2-0-blogs-with-login-contextual-backlinks