- Delivering ‘high quality’ benefits => providing effects which could match the user’s intent much more carefully. About the draw back, In the event the informational advantage of the rich snippet satisfies the user's search question, it might eliminate the need to click on by way of for more engagement. https://addons.prestashop.com/es/seo-posicionamiento-buscadores/31857-google-rich-snippets-automatico-json-ld-opengraph-seo.html