The approaches devised and included in the Frasier A case memo should have a blue ocean strategy. A blue ocean strategy is a strategy that consists of firms trying to get uncontested marketplace Areas, that makes the Competitiveness of the corporate irrelevant. Google Scholar - kind "organization case studies" https://cristianccmqo.thezenweb.com/a-secret-weapon-for-help-with-case-study-73156934