TikTok refers to impressions as "overall video clip sights" for natural web content. However, in the Ads Manager, impressions are defined as the number of times your ads were shown. Reach is the number of distinct individuals who saw your message, ad, or piece of material. It counts each individual https://bookmarkstime.com/story20395193/13-most-important-social-networks-metrics-to-track-in-2025